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SDG announce strategic partnership worth £1,000,000 with BT Innovation GMBH 

SDG, a leading supplier of essential products to the construction industry across Ireland and the UK, has announced a £1,000,000 strategic partnership agreement with the German company B.T. Innovation GmbH. As a result, SDG will now become the UK and Ireland distribution partner of the specialist manufacturer of shuttering magnets, formwork and connecting systems to the construction industry.

B.T. Innovation GmbH is an internationally recognised company providing innovative solutions for precast concrete plant and on-site construction, creating products which simplify and accelerate the production and precasting process. The range of bespoke products* improve the quality of the final work, reduce the cost of manufacturing, and increase efficiency during installation.

Commenting on the partnership, Oliver Phelan, Head of Sales at SDG said.

“This collaboration means SDG can offer a full suite of products and systems encompassing all aspects of the precast concrete process from start to finish to clients. The systems and expertise offered from SDG & BT Innovation is unique in the UK and Ireland marketplace, and can be tailored to the specific requirements of the client. It is truly innovative and designed to increase efficiency for them.”

Johannes Klose, Key Account Manager, BT Innovation GmbH added;

“The partnership with SDG provides an excellent opportunity to further enhance our reach and customer loyalty in the UK and Ireland markets. We always focus on the needs of our customers by constantly providing them with new, innovative, and specialised problem solutions across the construction industry. The team at SDG have the technical skills and expertise required to support our products to clients, and we are confident that in SDG we have found a partner who will successfully deliver all of that.”

Louise Skeath, SDG’s CEO concluded.

“This partnership allows SDG to increase our offering to clients, and further positions us as a key partner to industry. As a company it is essential that we are not merely a supplier of products to construction, but a trusted advisor and innovator of change and new thinking in the industry here and for the future”.

* Products include the MagFly® AP Magnet, the BT-Spannschloss® (turnbuckle) or the ThermoPin®.

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